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*Illustration designed by Anna Pinger
Stephana Eghan
AUDIENCE & MEDIA
CONNECTOR
Hello
Some know me by Stephanie, but the ones that really know me call me by my birth name, Stephana.
Likewise, brands know little about their audience. How do we find 'ana' among general market consumers for effective media targeting?
Philosophy
Here's my approach to building a successful media plan shaped by audience insights.
Research
Analyze consumer behavior and emerging trends that influence their decisions to help narrow down to core target audience.
Ideation
Develop a data informed insight that sparks an overarching idea that will live through all communications platforms.
Media Plan
Explore media channels that will resonate with the target audience for message receptivity, resulting in an impact on brand goals.
*Illustration re-designed by
Maria Arias
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